Conducting a thorough trademark clearance search is important to determining your risk of being sued for infringing on another brand, or risk of receiving an Office Action from the USPTO.
The trademark application is short, but it is still intricate. Failure to accurately complete the application can result in your application receiving an Office Action or being denied.
Trademark Office Actions
Properly responding to an Office Action can result in your application being approved. This can save you time and money by being able to use your mark without having to re-apply for trademark protection.