The WWE filed several trademark applications relating to nicknames and slogans of their main superstars.
It appears that most of the applications are intended for merchandising purposes, as noted by the designations for International Class 25 (clothing). The WWE sought registration of the following terms:
Stun The World (Kevin Owens’ slogan)
Wreck Everyone & Leave (Roman Reigns’ slogan)
Claymore Country (Drew McIntyre’s slogan)
Hit Row (NXT faction)
Legit Boss (Sasha Banks’ nickname)
A trademark is a word, phrase, symbol, or design, or a combination of these elements, that identifies and distinguishes the source of goods/services. Trademarks are essentially brand identifiers. Trademarks are very important. It enables you to retain exclusive rights to your mark.
If the United States Patent and Trademark Office grants registration for the WWE’s trademarks, the WWE can then grant licenses to third parties to manufacture and sell clothing. Such business deal is lucrative because the WWE can sell the trademark rights to third parties (licensing) while it focuses its own resources on wrestling. It could also contract to receive a certain percentage of the merchandise sales.
If you have any questions about trademarks or licensing trademarks, MDGR LAW would be happy to assist you.
Research Assistance: Darshani Bacchus
DeFelice, R. (2021). WWE Files Trademarks On Several Nicknames And Slogans For Merchandising Purposes. Fightful.com; Fightful. https://www.fightful.com/wrestling/wwe-files-trademarks-several-nicknames-and-slogans-merchandising-purposes
Melissa D. Goolsarran Ramnauth, Esq. is a trademark and business attorney. She writes articles on trademark law. She also writes weekly articles on West Indian history and politics to raise awareness of the past, and educate the Caribbean diaspora on the need for legal contracts and trademarks.
She graduated magna cum laude from the University of Miami with a Bachelor of Arts degree in Political Science, a minor degree in History that focused on the slavery and indentured servitude eras, a minor degree in Criminology, and a Juris Doctor degree.
MDGR Law, P.A.