TRADEMARK PROCESS
Your business relies on its brand name, logo, slogan, and designs to stand out amongst competitors. If a competitor begins using the same name, it can reduce the value of your business. On the other hand, if you start a business without a trademark clearance search, you can run into serious issues, especially if a mark is already trademarked.
It is not sufficient to simply Google the desired name, slogan, logo, or design. An attorney needs to run a full trademark clearance search to ensure that you are not infringing on someone else’s trademark. If you are using a name/design that someone is using, he or she can sue you. Lawsuits could cost $20,000. You would also have to start all over with a new domain, new products, new logos, etc.
The USPTO (U.S. Patent and Trademark Office) trademark application is short but it can also be complicated. If an application is not completed properly, it can result in your application receiving an office action (where a trademark examining attorney initially refuses your application).
Do it the right way, the first time, with an attorney.
Moreover, having an attorney properly respond to an office action can result in your application being approved and saving money from having to re-apply.
THE PROCESS
TRADEMARK FEE INCLUDES:
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Comprehensive trademark search
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Trademark search results memorandum
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The filing fee for one class of goods/services
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Assistance with gathering the required documentation
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Preparing and filing the trademark application
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Serving as the Attorney of Record for your application to ensure smooth processing (approx. 12-18 months)
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